Wednesday, April 29, 2009

Final Portfolio: Copyfitting


My best example of traditional copy fitting has to be from Marceline dummy layout.  We didn't start copy fitting till fairly late in the semester so this was one of our first projects where we actually did this.  Copy fitting, for those of you who don't know, is the process of speccing out how large a given block of text will be on paper when it is finished.  You need to know what font you will use and what point size it will be beforehand.  I'm not a big fan of copy fitting, especially after this project as it required quite a bit.  Math and I don't mix very well and although the math is fairly simple multiplication and addition there was enough of it to make me start to resent it a little.  

In my pamphlet I specced it to 9 point verdana with a 12 point leading.  I was afraid for awhile that I wouldn't be able to fit the massive amount of copy that we had but after sizing down the last page's local attractions to 8 point verdana with 9 point leading I barely fit it all on in there.  Having a pamphlet design can really limit your space as each fold creates another margin which uses up some more of your space.  For the most part my dummy layout came out fairly close to my final production.  I did end up changing the layout a bit but the copy fit the same none the less.

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