Helvetica documentary

Earlier this week we watched a full length documentary on the history and influence of the typeface Helvetica.  The documentary had several designers and artists talking about their experience and impressions of the font.  While watching this film I was suprised to see how many businesses use Helvetica in their logo.  It is absolutely everywhere and I am very curious to see how it would look in a few of my own designs.  From what I gathered most artists who like the font do so because it is very clean and professional.  On the other hand those who dislike it think it is very generic and bland when compared to other unique type faces.  

The history behind the font was somewhat interesting. It was created during the 1950's in Switzerland and became a very popular font for magazines and logos over the next few decades.  Today it can be seen almost anywhere and you probably wouldn't ever know it unless someone pointed it out to you.  Helvetica is almost everywhere you just have to know what to look for.